What are the best practices for blogging?

Organize your words in a format. Listen to the most downloaded B2B sales podcast in the world. This story offers real evidence of your point of view, but what is your point of view? Some plants cannot go without water for more than 14 days. That is a point, and it must be stated in advance.

In addition, adding video content can help your blog. Running a successful blog isn't easy. However, whether you're an experienced blogger or just starting out, you can save more time and get better results with blogging best practices. Instead of burdening yourself with to-dos, follow these 5 simple best practices for blogs that set the tone.

Successful bloggers write content that people want to read. For that to be a reality, you need to know your audience. That's why you need to create buyer personas. Contrary to popular belief, you don't have to write a 4,000-word blog every week.

If you write a blog and it ends up being 500 words long, that's fine. Do not try to stretch it so that it lasts longer than necessary. It seems like there's always a new trick or skill you have to learn to be a better blogger. However, these 5 best practices are the foundation of what you need to make blogs work for your company.

In addition, these best practices are aligned with the inbound marketing methodology. If you use the Semrush content marketing platform, the SEO content template can help you automate competitor analysis by obtaining the 10 best search engine results and offering you recommendations based on them, such as semantically related words to include in the text, the readability score and the count of words to aspire to, opportunities for creating backlinks, and much more. According to our Anatomy of the Best Performing Articles, more than half of publications with a complex structure (H2+H3+H) perform highly in terms of traffic and engagement. Another finding shared in the study is that publications that contain at least one list for every 500 words of plain text get 70% more traffic than articles without lists.

According to our Anatomy of the Best Performing Articles, publications with an image receive twice as much traffic as publications that only contain text; 30% more are also shared and 25% more backlinks are shared. Videos also played a significant role: posts that don't contain a video get 92% less traffic and 24% fewer shares than posts with at least one video. Google is the most visited website in the world, and each visitor spends an average of 11.4 seconds in the search engine. Alone, 3.5 billion searches are performed on the web every day.

In addition, most people only read about 28% of the words in a blog post during an average page visit. To make your publication easier to scan, use short paragraphs, bullet points, lists of numbers, and block quotes to help your readers grasp key points quickly and find the information they need. Best practices in company blogs suggest publishing 80% of informational posts and 20% (or less) of promotional publications. Informational publications that are relevant to your field and provide your readers with valuable information to help them solve a problem will be the main drivers of organic traffic to your site.

If you've been applying these best practices to your blog, you should have an attractive blog full of high-quality informational articles. However, these incredible results depend on whether your blog follows some of the key best practices for company blogs. All of these practices increase the relevance of your blog to search engines, which helps your posts to rise in the rankings and, ultimately, generate more traffic to your site. It's one of the best practices for writing blog content, as you provide useful data that's always relevant.

Search engine optimization (SEO) is a set of best practices to help improve the ranking of your blog on the results page of a search engine, such as Google. If you've taken the time to implement all of these best practices for company blogs, you may have already started to see some improvements in your blog traffic. Some bloggers fail because they don't research their audience, don't adapt their content accordingly, blog inconsistently, don't use the best SEO practices, or don't promote their content. .