One of the most obvious ways to use your blog is to write about your webinar. This way you promote your webinar, which can lead to more registrations. Start blogging about your webinar as soon as you've started creating your content and images. Steph Knapp is an independent B2B+ SaaS content marketer who loves educating and empowering curious people.
When she's not writing, you'll find her volunteering at the animal shelter and obsessed with a new hobby every week. The 11 best marketing podcasts to try. Hi Michael, in fact I was watching it last week. I really like that it works well with Google Hangouts on Air.
Lately I've been using Hangouts on Air to deliver my webinars. I don't have to worry about remembering to record, since YouTube does it automatically. In addition, they have just upgraded the quality of a meeting place to an HD quality of 720dp. I have to try.
Webinars will be a key topic for me in the next 12 months. One of the reasons behind this preference may be that 62% of professionals request a demo after watching a webinar about a relevant vendor, while 80% of them state that they are likely to watch another webinar. Option 1: You can promote a unique event by mentioning all the details in a webinar announcement, just like Superpath did in their email. Influencer marketing is fast becoming a B2B marketing trend.
Online influencers are a powerful way to shape the conversations that take place. This is something you should take advantage of when promoting your webinar; in particular, collaborating with influencers who work in the same industry as you can add credibility to your webinar. It's no secret that webinars are a great way to reach your audience and share your knowledge with the world. Provide them with videos, images and other advertising material to promote the company's webinars on their social networks.
Make it available on your blog and promote it so that more potential readers benefit from the knowledge you've shared. Other studies show that promoting webinars through your employees can not only boost webinar registrations, but it also contributes to the company with a significant percentage of high-quality leads. Pop-ups on your brand's website are an interesting way to publicize upcoming webinars and attract visitors to your website. Consider writing a series of blog posts in which you share some of the content you'll be talking about in the webinar.
Email is, without a doubt, the best promotion channel, since you can directly access your audience and create a personalized invitation for them. They'll even work on your webinar series, which is great if you want to show your products or services to a wider audience. Just having a branch authority speak up, for example, can be enough to increase the number of viewers of your webinar. Nathan Barry does this regularly with podcast clips on Twitter, but you can apply the same idea to your webinar.
Zapier's on-demand webinars take this approach, and each uncontrolled recording is followed by related blog posts. You can turn a webinar that's too long and unseen into a summary of a blog post with key takeaways or important quotes. With webinars prepared based on your content, you can be present on other channels besides your blogging platform or on the social services where you share your content.