The product is exposed to the blogger's audience and the brand gets more exposure and new customers. Affiliate marketing works thanks to you as a blogger, encouraging people to buy products from other companies, which allows you to earn a commission for every sale you make. The concept of earning commission by selling isn't new, and affiliate marketing is simply taking it into the 21st century. The best thing about affiliate marketing is that you don't need to have a great product, you just need to find a business that has it.
For affiliate marketing to be successful, you need to make sure that what you decide to promote aligns with your blog and your audience. It wouldn't make much sense to promote items that don't interest your audience, since they won't be encouraged to buy them and you, in turn, won't charge any commission. When it comes to affiliate marketing, you shouldn't make yourself look like an aggressive seller. Instead, look for products that naturally align with your niche and scatter affiliate links sporadically for the best results.
Once you've gotten used to including affiliate links in your content, you'll find it increasingly easier to use the different platforms available. There are several ways to monetize a blog. The most common method is through advertising, through advertisements and sponsored publications. Another way to monetize a blog is through affiliate marketing, which consists of promoting products or services in exchange for a commission on sales.
Finally, many bloggers also offer paid subscriptions that give access to exclusive content or features. One of the best ways to monetize a writing blog with sponsored posts is through blog posts. Brands tend to pay more for a blog post that showcases their product or service, since blog posts tend to be attractive and ideally search engines can find them over and over again. I've heard a lot of incredible stories about bloggers and creators getting sponsored content offers with expensive customers using this method.
The example I shared earlier, in which Canva paid me for a sponsored blog post that promoted its direct publishing feature on Instagram, was one such example. If you want, you can seamlessly combine sponsored, in-feed content and related content ads from a variety of ad networks. If you're a new blogger and you've just started working with sponsors, feel free to start with the base rate and then increase it as you gain more experience and trust. In this post, I'll focus on sponsored blog posts, but many of the same rules apply to sponsored YouTube videos, Instagram posts, TikTok videos, etc.
However, to get better paid and more attractive sponsorship opportunities, you have to do most of the work yourself. Sponsored content should always be completely excluded, at the top, before the reader has decided to invest time in reading. To even start thinking about monetizing your blog, you'll need to have built it in a solid position. It's important to remember that you'll only keep posts sponsored as long as your audience participates and trusts your content.
Eventually I joined them, but I wish I had agreed to create content in exchange for a lifetime professional membership. But I do want to mention, briefly, that there are many other sponsorship opportunities, such as YouTube videos, Instagram campaigns, TikTok videos, etc. By sheer luck, a company contacted me when I was about 9 months old blogging and I made my first sponsored post for them. You'll make their lives a lot easier (and yours too) if you set up a specific page on your site with general information about how you work with a potential sponsor.