Set up a podcast page · 2.Customize the podcast page · 3.Write blog posts with it.
Bloggingis one of the best strategies for promoting podcasts, as it helps you attract new listeners and interact with them. In this section, we'll reveal the 10 steps you need to follow to start a successful podcast blog. Here are 10 tips from our PodReacher team for turning episodes of your podcast into high-quality blog posts to help a new audience discover your brand.
A popular way to promote your podcast is to make a guest blog post on a site with a similar target audience. With a guest post, you're creating useful and insightful content for your readers, and in turn, you can link to your own content. In addition, 51% of the American population—more than half of the population—has listened to a podcast at least once. Uploading content on a regular basis may be the best way to build an audience through your podcast, but there are also a few ways you can bet in your favor when it comes to launching it.
The pre-launch phase should generate some buzz about your podcast, but you can improve it a bit as the launch day gets closer. Among other things, promoting your podcast through a blog helps you reach a wider audience, increase audience engagement, and attract more traffic to your podcast. With the following podcast promotion methods, you should think about which ones are likely to position you in front of your target audience and which could be a waste of time. Podcast episodes lend themselves easily to the second and third objectives (depending on whether you have guests).
In your podcast, you can talk about something you've covered in a previous blog post or create a list of additional reading in the program notes. For example, if you're presenting a podcast to cover a specific topic, use the blog to provide more detailed information or cover the points you missed during the podcast program. For example, write a blog post with tips and solutions from experts if your goal is to improve the listeners' knowledge base. Instead, you'll want to create a good sharing website for your podcast and optimize it for growth.
On top of that, you'll receive a new post for your blog, since most people publish a podcast episode weekly. Visual elements, such as logo design, website design and images, are crucial aspects of a blog, as they greatly influence the audience's first impression. Alternatively, you can convert the audio from your podcast into video clips or YouTube videos to access a viewer base that prefers to consume visual content. Program notes can be converted into an SEO-focused blog post and make it easier to search than simply publishing the podcast episode.
To guide the tone of a blog post, PodReacher writer Alli Hoff Kosik says: “I really like looking for the unique and colorful details that a person shares about themselves or their story in conversation.